China now has more than 3000 cosmetics production enter […]
China now has more than 3000 cosmetics production enterprises, the number nearly 10 times more than a decade ago, the brand in the industry competition pattern has been formed, industrialization, marketization, and international has become a set into an integrated industry. After a few years ago, the rapid development of the domestic cosmetics market growth has begun to gradually reduce, the domestic market share of the international brand of Chinese cosmetics market between 50% - 70%, is still in the dominant position. But the Chinese brand development soon, growth has exceeded foreign investment. In general, domestic brands can understand local consumer demand more. From the experience of developed countries, the largest domestic enterprises of the domestic cosmetics market share between 15% - 25%, while only 2% in China, the domestic cosmetics development space.